Entertainer Drake joins the ranks of celebrities working in the cannabis business. The Canadian-born celebrity, 33 is working with Toronto-based cannabis giant, Canopy Growth Corp to release his line of cannabis under the name More Life Growth Company.

More Life products will be curated by Drake to promote “wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”

Canopy Growth is a cannabis company which originated in Smiths Falls, Ontario in 2013. The corporation has worked with various celebrities including Snoop Dogg, Seth Rogen, and Martha Stewart for celebrity endorsed partnerships to promote the cannabis products and devices they offer.