Tyson 2.0 Nieuwmarkt has officially taken over the space previously occupied by The Green House Effect on Nieuwmarkt. As a flagship location for legendary boxer Mike Tyson, the shop brings a bold, premium lifestyle energy to the area. The interior features a sleek, high-energy aesthetic designed to reflect the champion’s storied career and legacy. The spacious environment is ideal for fans of the “Iron Mike” brand to explore a curated selection of lifestyle products and custom accessories in one of the city’s most lively squares.