A transformative moment has arrived for the cannabis edibles industry: Wyld, the nation’s best-selling and most widely available cannabis gummy brand, has acquired Grön, the artisanal edibles company celebrated for its gummies and chocolates.  This acquisition is focused on scaling Grön’s brand within Wyld’s existing operational footprint across 16 states, including California, Colorado, and Michigan, rather than expanding into new states altogether.

Wyld announced the acquisition of Grön on January 5, 2026. We expect regulatory approvals to finalize this monumental deal in the first quarter of 2026. This union fuses two titans of the American gummy landscape, each with deep roots in Oregon and a shared vision for quality and innovation, into a powerful force poised to shape the future of cannabis edibles.

The Brands at a Glance

Wyld

• #1 edibles brand in the U.S. by sales, generating $395.8 million in 2025.
• Distributed across 16 U.S. states and 1 province in Canada, with products in approximately 7,500 retail locations.
• The brand leads the edibles markets in California, Michigan, Colorado, Arizona, Nevada, Oregon, and Washington.
• Wyld is the most widely distributed edibles brand in the United States.

Grön

• #1 edibles brand in Missouri and a top-5 player in New York and Oregon,
• Achieved $120.8 million in retail sales across all its covered markets in 2025.
• Available in 9 U.S. states and Canada, with a reach of nearly 4,500 retail locations.
• Artisanal, women-led brand known for its sugar-coated “Pearls” and premium chocolate edibles.

Coast-to-Coast Performance Snapshot

Oregon

• Wyld leads the Oregon edibles market, ranking #1 in 2025, with over 30% market share in the state’s edible category.
• Grön holds a solid #2 position in Oregon, maintaining consistent performance in a highly competitive market.

California

• Commanding over 20% market share in the largest cannabis state, Wyld is the undisputed #1 edibles brand of 2025 in the state and leads the surge in CBN-infused products.
• Grön is present but not a leading player in California, highlighting Wyld’s deep market penetration.

Michigan

• Wyld is the top-selling edible brand in Michigan for 2025, consistently leading sales and market share throughout the year.
• Grön is available but does not rank among the top competitors.

Missouri

• Grön is the #1 edibles brand during 2025, capturing the top spot as the Missouri market matures.
• Wyld does not appear among Missouri’s top-tier brands, making this state a Grön stronghold.

Colorado

• Wyld is the #1 edibles brand in Colorado, leading sales in the gummies category for several quarters.
• Grön is available in Colorado, but it is not among the top 5 brands.

New York

• Wyld ranks #3 in New York State’s edible market, respectably behind Off Hours and Camino.
• Grön ranks #4 among edible brands in New York with a growing presence.

This acquisition is far more than a simple buyout; it represents the strategic convergence of two iconic brands, both revered for their unwavering commitment to quality, creativity, and consumer trust.

Preservation of Identity

• Grön’s creative spirit and product formulations will remain untouched. The brand will continue to operate independently, with no “Wyld” branding, ensuring loyal consumers enjoy the same products they know and love.
• Wyld’s CEO, Aaron Morris, and Grön’s founder, Christine (Apple) Smith, emphasize that the partnership is about scaling Grön’s success and supporting further innovation—without sacrificing brand integrity.

Operational Advantages

• The merger brings together Wyld’s robust operational infrastructure and Grön’s inventive product pipeline.
• Consumers can expect accelerated product launches, greater supply reliability, and expanded access to both brands’ unique offerings.

Industry Impact

• With a combined footprint approaching 11,000 retail locations and a workforce of 1,400, Wyld and Grön together set new standards for reach and quality in the cannabis edibles market.
• We expect their collaboration to drive industry-wide innovation while upholding the ethical and quality benchmarks that distinguish both brands.

The Road Ahead

As regulatory approvals are finalized and integration advances, the combined Wyld–Grön entity is set to chart a new course for the edibles market—offering a compelling blend of scale, innovation, and authenticity. This partnership not only solidifies their market leadership but also sets the stage for the next era of cannabis edibles, where integrity and creativity go hand in hand.

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Sources:

• Headset — Sales rankings and market data
• MJBizDaily — Market leadership by state
• GlobeNewswire — Acquisition details